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We Hope You Enjoyed The Trend-Led Packaging Innovations Conference

The Trend-Led Packaging Innovations Conference was produced by Global Insight Conferences. If you would like to purchase the speaker presentations, available for £199, please email info@packaginginnovationsconference.com for more information.

Please Take A Look At Our Sister Event: The Digital Food & Drink Conference – Boosting Performance:

Impact The Customer Journey & Shopper Behaviours With Next-Level Engagement & Content Strategies In Social, Mobile & Online, Create Stand-Out Visibility Through Enhanced Retailer Collaboration, Optimised Websites, Advanced Data Strategies & Best-In-Class Digital Innovation.

On-Trend, Results-Boosting Digital Food & Drink Strategies

The Multi-Channel Customer Journey ✔ Social Media ✔ Online Shopper Behaviours ✔ Retailer Collaboration ✔ Mobile ✔ Engagement & Content ✔ Data Strategies ✔ Optimised Websites & E-Commerce ✔ Digital Innovation ✔ Stand-Out Visibility ✔ Personalisation ✔ New Growth Opportunities

One-Day, Industry-Led Conference & Networking Event, 9th March 2016, One America Square, Central London. Download The Brochure Here. Book Before 14th January & Save £100!

Practical, Frontline Experiences On Results-Boosting Digital Food & Drink Strategies Which Create Stand-Out Visibility For Products & Brands To Create Next-Level Results:

  1. Unlocking Online Food & Drink Customer Behaviours: Capitalise on growth opportunities by harnessing current and future digital trends in customer mindsets, motivations and buying behaviour
  2. Boosting Social Media Engagement & ROI: Increase brand awareness, build long-term loyalty and boost sales, whilst clearly demonstrating meaningful results
  3. Mobile Impact? Maximise the role of mobile to improve the customer journey and increase consumer spend with an optimised and personalised user experience
  4. Cutting-Edge Digital Content: Top tips to excite your customers with attention-grabbing, campaign-boosting content
  5. Collaborative Retailer-Manufacturer Relationships: Best-in-class examples from retailers and manufacturers on achieving and driving long-term mutual commercial success
  6. Optimising Online Visibility & Impact: Cutting-edge tools to maximise your online visibility and digital footprint with standout websites, connected e-commerce strategies and visibility on retailer sites
  7. Mapping & Influencing The Digital Channel Journey: Create a complete view of the customer and build consistent, customer-focused multi-channel marketing
  8. Advanced Data Strategies For Next-Level Segmentation: Enhance customer targeting for personalised, cutting-edge engagement
  9. It’s About Results! Demonstrate the value of digital in food and drink as part of the multi-channel mix with cutting-edge tools and techniques
  10. Don’t Get Left Behind! Stay On Top Of Digital Innovations In Food & Drink: Sort the gimmicks from the game changers and get ahead with upcoming trends, tools and technologies

PLUS! This Digital Food & Drink – Boosting Performance Conference Features:

  • 17 Industry-Leading Retailers & Food & Drink Manufacturers Speaking From The Frontline
  • 1 Compact Day
  • 97% Average Satisfaction Rate (based on previous food and drink events)
  • 83%+ Average Senior, Client-Side Audience (based on previous events)
  • 13 In-Depth Sessions Focused On Creating Results-Boosting Digital Food & Drink Strategies
  • 1 Double Perspectives On Multi-Channel Customer Journeys
  • 3 Lunchtime Peer-To-Peer Discussions: A) Is Promotion The Only Way? B) Impulse Purchases C) Going Digital On A Shoestring Budget
  • 1 Digital Innovations Panel Discussion
  • 2 Conference Chairmen
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking
  • Interactive Voting
  • Open Q&A

Can you help retailers and brands monetise key digital trends and innovations? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@digitalfoodconference.com.

Book your exhibition stand and two delegate passes before 14th January for just £1,999 +VAT (SAVE £500). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

Book Before 14th January & Save £100! Limited places available at this low rate.

Brand-Led Case Studies, 17 Senior Speakers In One Compact Day: Online Customer Behaviour • Optimising Mobile • Retailer Collaboration • Advanced Social Media Strategies • Engaging Digital Content • Digital Visibility & Impact • Website & E-Commerce Strategy • Data Strategy • Personalisation • Multi-Channel Customer Journey • Results & Performance

The Digital Food & Drink Conference – Boosting Performance: To view the full conference programme, click here.

08.30 Registration & Coffee, Objective Setting

09.00 Morning Chairman’s Opening Remarks
Adam Mehegan, Business Development Director GB, Monster Energy

ONLINE CUSTOMER BEHAVIOUR


09.10 Aligning The Digital Media Journey To A Typical Store Journey: Capitalise On Growth Opportunities By Harnessing Current & Future Trends & Digital Customer Behaviours
Nick Bamber, Head of Digital Media & Innovation, ASDA (Walmart UK) – RETAILER

ADVANCED SOCIAL MEDIA STRATEGIES

09.30 Developing Winning Social Media Strategies As A Customer Engagement Tool To Maximise Brand Awareness, Build Long-Term Loyalty & Increase Sales
Speaker To Be Announced; Please Check The Website For Details

TWITTER SPOTLIGHT

09.50 Twitter Insight
Kate Douglas, Head of Retail, Twitter

10.10 Morning Refreshments With Informal Facilitated Networking

WEBSITE & E-COMMERCE STRATEGY

10.40 Creating Personal Website Services, Content & Strategies Which Get Through To Customers & Convert
Mike Craven, eCommerce & Marketing Manager, Healthy Foods Online – RETAILER

ENGAGING DIGITAL CONTENT

11.00 Developing Cutting-Edge Content Which Catches The Attention Of Customers & Communities To Boost Engagement & Brand Awareness
Dan Jeffrey, Social Media & Content Marketing Manager, Bettys & Taylors of Harrogate

RETAILER COLLABORATION

11.20 Developing Mutually-Beneficial Strategic Relationships Between Retailers & Suppliers To Enhance Collaboration & Boost Bottom-Line Results
Steve Millard, Online Business Unit Manager, Burton’s Biscuit Company

OPTIMISING ONLINE VISIBILITY

11.40 Strategically Examining How Food & Drink Brands Can Optimise Online Visibility & Improve Their Digital Footprint To Boost Sales Results
Lucy Freeland, Head of Online & Digital, Mondelēz International

12.00 Bonus Session: Reserved For Exclusive Conference Partner. To get involved in The Digital Food & Drink Conference – Boosting Performance, please call +44 (0)20 3479 2299 or email info@digitalfoodconference.com for more details.

12.20 Lunch & Informal Networking For Speakers, Delegates & Partners

12.50 Industry Roundtable Discussions; Peer Brainstorming

A) Is Promotion The Only Way?
Sean Uprichard, Head of Brand, FUEL10K

B) Increasing Digital Impulse Purchases
Richard Gibbons, Senior Manager Online Channel – Europe, Kellogg Company

C) Going Digital On A Shoestring Budget
Jackie Marshall, Marketing, Nim’s Fruit Crisps

13.20 Afternoon Chairperson’s Remarks
Speaker to be announced

OPTIMISING MOBILE

13.30 Maximising The Role Of Mobile To Improve The Customer Journey & Increase Consumer Spend With An Optimised & Personalised Mobile User Experience
Speaker To Be Announced; Please Check The Website For Details

MULTI-CHANNEL CUSTOMER JOURNEY – DOUBLE PERSPECTIVE

13.50 Mapping & Influencing The Digital Customer Journey & Creating A Complete View Of The Customer To Create Digital Strategies Which Deliver Real Results

13.50 Perspective One
Jamie Nascimento, Head of Marketing Orangina, Lucozade Ribena Suntory

14.10 Perspective Two
Gordon Morrin, Trade Marketing & Ecommerce Director, Kerry Foods

PERSONALISATION

14.30 Enhance Your Digital Results By Instilling An Added Personal Touch With Best-Practice Advice On Personalisation
Kåre Berenthz-Nicolaisen, Head of Digital, Arla Foods

14.50 Bonus Session: Reserved For Exclusive Conference Partner. To get involved in The Digital Food & Drink Conference – Boosting Performance, please call +44 (0)20 3479 2299 or email info@digitalfoodconference.com for more details.

15.10 Afternoon Refreshments With Informal Facilitated Networking

DATA STRATEGY

15.40 Advanced Data Strategies For Targeting & Segmenting Your Customers For Improved Engagement Levels, Sales & Marketing Results
Guillaume du Gardier, Head of Digital, Ferrero

RESULTS & PERFORMANCE

16.05 Demonstrating The Value & Effectiveness Of Digital In The Integrated Multi-Channel Mix
Speaker To Be Announced

DIGITAL INNOVATIONS – PANEL DISCUSSION


16.30 What’s Coming Next, What’s New? Sort The Gimmicks From The Game Changers In Digital Food & Drink Interaction, Now & In The Future

  • Nika Lukovic, Digital Insights Manager, WM Morrison Supermarkets PLC
  • Natalie Williams, Head of Digital /Ecommerce – Grocery, Premier Foods
  • Matthew Kirk, Head of Marketing, The Wine Society

17.00 Chairman’s Closing Remarks & Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Digital Food & Drink Conference – Boosting Performance, please email info@digitalfoodconference.com.

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